Strategic, Human-Centered Designer
Four Case Studies.
One Strategic Lens.
These four strategic design case studies explore how systems, behaviors, and equity intersect.
From AI and mental health to brand strategy for scaling, each one is a lens into design as a tool for impact.
UX ResearchMixed Methods ResearchSystem ThinkingHuman-Centered DesignBrand StrategyCo-Design WorkshopsAI & Emerging TechAI Prompt Engineering
Drawn from Parsons studio/fieldwork and 17+ brand engagements, these four cases tackle complex, multi-stakeholder systems under ambiguity.
My role: navigate the fog, reframe the brief, and design for measurable impact—fast, deep, and creating clarity under pressure.
