Strategic, Human-Centered Designer
Reframing engagement to deepen retention and expand market appeal.
#creativeConsulting #marketingStrategy #brandStrategy #socialMediaDestruction
Project Overview:
Town and Country Skateboards (Client), a small skate shop in downtown Scotia, is seeking to engage a wider target audience and increase brand awareness in the area.
Team
Jarmila Skáre Team Lead
Ananya Harshini Branding Lead
Prajakta Gholap
Shihua Wang
Nirjari Upadhyay
Tanisha Shaw
Bella Corbin
Intent
To design and build a marketing strategy that appeals to T&C's new and existing target audiences, in order to align with the brand story and culture for their online presence.
Duration
3 Months
Challenge
Help Town and Country Skateboards, a local shop in Scotia, NY, expand reach and brand equity while preserving its skate-culture roots, and design a lean organizational structure so the small team can execute with focus.
T&C doesn't shout, it moves. With rhythm, intention, and the right amount of flair. It balances comfort with edge like a well-worn hoodie paired with fearless street tricks.
It invites people in without trying too hard.
