Pursuing my MS in Strategic Design & Management at Parsons (4.0 GPA), I apply systems thinking to real organizational challenges, bridging research, strategy, and execution

I've served as a Research Assistant to Prof. John Payne and currently a MS-SDM Student Assistant + Representative, I’ve designed and led alumni and industry talks that increased program engagement by 98% in the last 5 months. I also drive marketing and outreach for the Creative Consulting Club collaborations and founded the Parsons Badminton Club, securing $7K in funding and growing it into a 70+ member, lean, student-led community.

Vobble has been a sacred part of my journey, a place where I found mentors, a supportive culture, and an energy that kept me inspired every day. I redesigned their website (3× increase in conversions), crafted campaigns for Toy’s R Us and Shark Tank, and supported their U.S. launch by aligning with all stakeholders across logistics, creative execution, and brand storytelling at the New York Toy Fair.

At Briclay, I helped redefine the service model of a local vendor e-commerce platform by blending business strategy with UX. I formed and led the design team, collaborated on product development, and played a pivotal role in setting up the business and marketing foundation for the next term from digital platforms to vendor storytelling and brand communications.

While internships gave me real-world exposure, school offered a space to turn theory into practice. In my final year, I worked on two client-led community projects that merged visual storytelling with business service design sharpening my ability to design with both empathy and systems in mind.

At every step, I was fortunate to find mentors across classrooms and studios who continue to shape my thinking and being a part of my journey (till date).

A pivotal summer internship where I managed social media calendar designs and campaigns for 5 FMCG brands, including Tipplr, Lulu Mall, and Lil' Goodness. It sharpened my skills in marketing, design tools, content strategy, moodboarding and storytelling across platforms all while collaborating in a fast-paced agency setup.

I joined as a design intern and grew into a hybrid role spanning client servicing, UI design, brand decks, and event collateral. Helped deliver 10+ web and branding projects laying the foundation for how I navigate client relationships and cross-functional teams today.